I Love Chamoy

Project Overview

Design an engaging and visually captivating trade booth for "I Love Chamoy," a Mexican candy brand specializing in sugar-free products sweetened with all-natural sweeteners. The booth aims to showcase the brand's vibrant personality, highlight its unique product offerings, and attract attention at trade shows and events.

Outcome:

The finalized trade booth design will serve as a dynamic and inviting space that communicates the brand identity and products.

Environmental Graphic Design - Illustration

Goal

The goal is to leave a lasting impression on event attendees and create a positive association between the brand and its commitment to quality, flavor, and natural sweetness.

Brand Mission

At I Love Chamoy, our mission is to redefine the candy experience by offering irresistibly delicious treats that embrace the vibrant flavors of Mexican tradition. We take pride in crafting sugar-free confections sweetened with all-natural sweeteners, ensuring guilt-free indulgence for our customers. Our commitment is to provide a taste of authentic Mexican sweetness while promoting healthier choices, creating a delightful and inclusive candy experience for all who share a passion for flavor and well-being.

Flavor Pattern: Pickle, Mango, Chile

Floor Plan

A - Shelves

B - Couches

C - Table

D - Cushion

E - Chamoy Prop Bottle

To bring out the fun, vibrant colors and patterns of the brand, guests can sit at the photo op sets; Two sides have fruit or vegetable shaped furniture and fabric backdrops with a pattern representing each chamoy flavor.

Elevation - Outward Facing

  • 10 ft. Chamoy bottle

  • Mural on fabric backdrops

  • Pickle bench and matching pickle slice table with products displayed.

  • Lime cushioned foot rest.

Elevation - Chamoy Mural

  • 10 ft. Chamoy bottle

  • Mural on fabric backdrops

  • For Photo ops.

Elevation - Pickle Flavor

  • Pickle bench

  • Two tier pickle slice table with Pickle Chamoy products displayed

  • Lime cushion foot rest.

  • Fabric backdrop with pattern

Elevation - Mango Flavor

  • Mango sofa

  • Orange slice coffee table displaying products

  • Leaf lamp with shelf

  • Fabric backdrop with pattern